How can companies ensure that their AI-powered personalized CX strategies are ethically implemented and do not compromise customer privacy or trust?

Companies can ensure that their AI-powered personalized CX strategies are ethically implemented by being transparent about the use of AI and data collection practices, obtaining explicit consent from customers before using their personal data, implementing strict security measures to protect customer information, regularly auditing and monitoring AI algorithms for bias or discrimination, and providing customers with options to control and manage their data privacy preferences. By prioritizing transparency, consent, security, fairness, and customer control, companies can build trust with their customers and maintain ethical standards in their personalized CX strategies.