How can companies ensure that their employees feel valued and appreciated in their roles, leading to higher levels of emotional investment in achieving CX goals?

Companies can ensure that their employees feel valued and appreciated by providing regular feedback and recognition for their contributions. Offering opportunities for professional development and growth can also show employees that their skills and talents are valued. Creating a positive work culture that promotes open communication, collaboration, and a sense of belonging can further enhance employee engagement and emotional investment in achieving customer experience goals. Additionally, offering competitive compensation and benefits packages can demonstrate that the company values its employees' efforts and contributions.