How can companies ensure that new employees not only understand but also actively embody the company's CX goals and values in their daily interactions with customers?

Companies can ensure that new employees understand and embody the company's CX goals and values by incorporating them into the onboarding process, providing ongoing training and support, leading by example through senior management, and creating a culture that values customer experience. By consistently reinforcing these goals and values, employees will be more likely to internalize them and incorporate them into their daily interactions with customers. Additionally, recognizing and rewarding employees who exemplify the company's CX goals and values can further motivate them to embody these principles in their work.