How can companies ensure that their employees are effectively trained and equipped to positively influence customer experience, and what role does ongoing communication play in maintaining high levels of customer satisfaction?

Companies can ensure their employees are effectively trained by providing comprehensive training programs that focus on customer service skills, product knowledge, and problem-solving abilities. Ongoing communication is crucial in maintaining high levels of customer satisfaction as it allows for feedback, updates on company policies and procedures, and continuous reinforcement of the importance of customer service. Regular communication also helps employees stay informed about any changes in the company or industry that may impact customer experience, allowing them to adapt and continue delivering exceptional service.