How can companies ensure that their employees are consistently motivated and engaged in embodying customer-centric values, and what strategies can be implemented to sustain a customer-centric culture over time?

Companies can ensure that their employees are consistently motivated and engaged in embodying customer-centric values by clearly communicating the importance of customer satisfaction and providing training and resources to support this goal. Strategies that can be implemented to sustain a customer-centric culture over time include recognizing and rewarding employees who demonstrate customer-centric behaviors, fostering open communication channels for feedback and suggestions from both employees and customers, and regularly evaluating and updating customer service policies and procedures to align with evolving customer needs and expectations.