"How can companies ensure that employees are not only collecting customer feedback, but also actively implementing changes based on that feedback to drive tangible improvements in products and services?"

Companies can ensure that employees are implementing changes based on customer feedback by creating a culture that values customer input and encourages innovation. Providing training and resources to help employees analyze and act on feedback can also be beneficial. Implementing regular review processes and setting clear goals for improvement can help track progress and ensure accountability. Additionally, involving employees in the feedback process and recognizing their contributions can motivate them to actively make changes that drive tangible improvements in products and services.