How can companies ensure that their employees are actively engaged in maintaining data privacy and security measures, rather than simply going through the motions of compliance?

Accountability
Companies can ensure that their employees are actively engaged in maintaining data privacy and security measures by providing regular training and education on the importance of these measures. They can also establish clear policies and procedures for handling sensitive information, and communicate the potential risks of non-compliance. Additionally, companies can incentivize employees to prioritize data privacy and security by recognizing and rewarding those who consistently adhere to best practices. Finally, fostering a culture of transparency and accountability within the organization can encourage employees to take ownership of their role in safeguarding data.