How can companies ensure that their employees are actively engaged in maintaining data privacy and security measures, rather than just going through the motions to meet compliance standards?

Accountability
Companies can ensure that their employees are actively engaged in maintaining data privacy and security measures by providing regular training and education on the importance of data protection. They can also create a culture of transparency and accountability by clearly communicating the potential risks of data breaches and the impact it can have on the organization. Additionally, companies can incentivize employees to actively participate in data privacy and security efforts by recognizing and rewarding those who demonstrate a commitment to safeguarding sensitive information. By fostering a sense of ownership and responsibility among employees, companies can go beyond mere compliance and create a culture of proactive data protection.