How can companies ensure that employees are actively engaged in the process of collecting and analyzing customer feedback in order to improve their performance and contribute to the overall success of the organization?

Companies can ensure that employees are actively engaged in the process of collecting and analyzing customer feedback by providing training and resources to help them understand the importance of feedback. They can also create a culture that values feedback and encourages open communication between employees and customers. Additionally, companies can establish clear goals and metrics for collecting and analyzing feedback, and recognize and reward employees who actively participate in this process. By involving employees in the feedback loop and showing them how their contributions can directly impact the organization's success, companies can motivate them to actively engage in the process.