How can companies ensure that their employees are actively engaged in customer experience initiatives, and what strategies can be implemented to maintain high levels of employee engagement over time?

Companies can ensure that their employees are actively engaged in customer experience initiatives by clearly communicating the importance of these initiatives and how they contribute to the overall success of the company. Providing training and resources to help employees understand their role in delivering a positive customer experience is also crucial. To maintain high levels of employee engagement over time, companies can implement strategies such as recognizing and rewarding employees for their contributions, fostering a positive work culture that values collaboration and feedback, and regularly soliciting input from employees on ways to improve customer experience processes. Regular communication and feedback loops can also help keep employees engaged and motivated to deliver exceptional customer experiences.