How can organizations ensure that their employees are not only emotionally connected to the company's customer experience goals, but also actively contributing to creating a positive and impactful customer experience?

Organizations can ensure that employees are emotionally connected to customer experience goals by fostering a strong company culture that values customer satisfaction and emphasizes the importance of every employee's role in achieving it. Providing training and development opportunities that focus on customer service skills and empathy can also help employees understand the impact they have on the customer experience. Recognizing and rewarding employees who go above and beyond to create positive customer interactions can further motivate them to actively contribute to a positive customer experience. Regular communication and feedback channels can also help employees feel engaged and connected to the company's customer experience goals.