How can companies ensure that their employees are consistently aligned with and actively promoting the organization's CX guidelines in their day-to-day interactions with customers?

Companies can ensure that their employees are consistently aligned with and actively promoting the organization's CX guidelines by providing thorough training and ongoing support. This includes regular communication of the guidelines, reinforcement through coaching and feedback, and recognition of employees who exemplify the desired behaviors. Additionally, companies can integrate CX guidelines into performance evaluations and tie them to incentives or rewards to further motivate employees. It is also important for leadership to lead by example and demonstrate a commitment to prioritizing customer experience in all aspects of the business.