How can companies ensure that their employees are consistently aligned with the company's CX goals and values in order to deliver exceptional customer experiences?

Companies can ensure that their employees are consistently aligned with the company's CX goals and values by clearly communicating these goals and values to all employees. Providing regular training and development opportunities to help employees understand the importance of delivering exceptional customer experiences can also help. Additionally, recognizing and rewarding employees who demonstrate behaviors that align with the company's CX goals can motivate others to do the same. Finally, creating a positive and inclusive work culture where employees feel valued and empowered to contribute to the company's success can also help in ensuring alignment with CX goals and values.