How can companies ensure that their employees are not only aligned with customer experience values, but also actively embodying them in their daily interactions with customers?

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Companies can ensure that their employees are aligned with customer experience values and actively embodying them by clearly communicating these values through training and regular reminders. Providing ongoing feedback and recognition for employees who demonstrate these values can also reinforce the importance of customer experience. Additionally, setting clear expectations and holding employees accountable for their interactions with customers can help ensure that they are consistently representing the company's values. Regularly soliciting feedback from customers and employees can also provide valuable insights into areas for improvement and opportunities to enhance the customer experience.