How can businesses ensure that their employees are consistently aligned with the customer experience strategy and actively contributing to its improvement, beyond just tracking KPIs and conducting surveys?

Businesses can ensure that their employees are consistently aligned with the customer experience strategy and actively contributing to its improvement by fostering a customer-centric culture through regular communication and training. Providing employees with the necessary tools and resources to deliver exceptional customer service is essential, as well as recognizing and rewarding employees who embody the desired customer experience. Encouraging open feedback channels and involving employees in decision-making processes related to customer experience can also help to engage them and ensure their commitment to improving the customer experience.