How can companies ensure that their employees are consistently aligned with the organization's customer-centric values and goals, especially during times of change or growth?

Companies can ensure that their employees are consistently aligned with the organization's customer-centric values and goals by clearly communicating these values and goals to all employees. This can be done through regular training, meetings, and updates. It is also important to lead by example, with senior management demonstrating the desired behaviors and attitudes. Providing incentives and recognition for employees who embody customer-centric values can further reinforce alignment. Finally, soliciting feedback from employees and incorporating their input can help maintain alignment during times of change or growth.