How can companies ensure that their employees are consistently aligned with the company's customer-centric values and practices, and what strategies can be implemented to maintain this alignment over time?

Companies can ensure that their employees are consistently aligned with customer-centric values and practices by clearly communicating these values through training, regular reminders, and leading by example. Strategies to maintain this alignment over time include creating a culture that values customer satisfaction, providing ongoing training and development opportunities, rewarding employees for demonstrating customer-centric behaviors, and soliciting feedback from employees on ways to improve customer service. By consistently reinforcing these values and practices, companies can ensure that employees remain aligned with the company's customer-centric focus.