How can companies ensure that their employees are aligned with the organization's customer-centric culture and are actively contributing to delivering exceptional customer experiences?

Companies can ensure their employees are aligned with the organization's customer-centric culture by clearly communicating the company's values and expectations regarding customer service. Providing ongoing training and development opportunities focused on customer service skills can help employees understand the importance of delivering exceptional customer experiences. Recognizing and rewarding employees who consistently demonstrate customer-centric behaviors can also reinforce the importance of prioritizing customer satisfaction. Additionally, fostering a positive and supportive work environment where employees feel empowered to make decisions that benefit the customer can help drive a customer-centric culture throughout the organization.