How can companies ensure that their employees are not only aware of the company values and customer-centric behaviors, but are actively practicing and embodying them in their daily interactions with customers?

Companies can ensure that their employees are aware of and embody company values and customer-centric behaviors by implementing regular training sessions and workshops that reinforce these principles. Additionally, providing ongoing feedback and recognition for employees who demonstrate these behaviors can help reinforce their importance. Creating a supportive and inclusive work culture that encourages open communication and collaboration can also help employees feel empowered to embody these values in their interactions with customers. Lastly, leading by example from top management and demonstrating these values in their own interactions can set a strong example for employees to follow.