How can companies ensure that their employees are fully aligned with the values of continuous improvement and customer-centric focus, and actively contribute to the company's efforts in maintaining such a culture?

Companies can ensure that their employees are aligned with the values of continuous improvement and customer-centric focus by clearly communicating these values and expectations to all employees. Providing training and development opportunities that focus on these values can also help employees understand their importance and how they can contribute. Recognizing and rewarding employees who actively demonstrate these values can further reinforce the importance of maintaining such a culture. Additionally, involving employees in decision-making processes and seeking their input on ways to improve and better serve customers can help foster a culture of continuous improvement and customer-centric focus.