How can companies ensure that new employees not only understand but also actively embody the company's CX goals and values throughout their entire tenure, and what innovative approaches can be taken to reinforce this alignment on a continuous basis?

Companies can ensure that new employees understand and embody the company's CX goals and values by incorporating them into the onboarding process, providing ongoing training and resources, and fostering a culture that values customer experience. Innovative approaches to reinforce this alignment could include gamification of training programs, mentorship programs that pair new employees with experienced CX champions, and regular feedback sessions to assess progress and address any gaps in understanding or implementation. Additionally, incorporating CX goals and values into performance evaluations and recognition programs can help reinforce the importance of customer experience throughout an employee's tenure.