How can leaders ensure that employee advocacy for customer experience aligns with the company's values and goals, and how can they empower their employees to embody these values effectively in their interactions with customers?

Leaders can ensure that employee advocacy for customer experience aligns with the company's values and goals by clearly communicating these values and goals to employees and providing training on how to embody them in customer interactions. They can empower employees by giving them autonomy to make decisions that align with company values, recognizing and rewarding behaviors that exemplify these values, and fostering a culture of open communication and feedback to continuously reinforce the importance of customer experience and company values. Additionally, leaders can lead by example by demonstrating the desired behaviors themselves and serving as role models for employees to emulate.