How can companies ensure that their CX ambassadors are effectively representing their brand values and mission in all customer interactions, both online and offline?

Companies can ensure that their CX ambassadors effectively represent their brand values and mission by providing comprehensive training on brand guidelines and values. Regular monitoring and feedback on interactions can help identify areas for improvement. Clear communication of expectations and standards for customer interactions is essential. Encouraging a culture of empathy, professionalism, and customer-centricity among ambassadors can also help in ensuring consistent representation of brand values and mission.