How can companies ensure that their personalized communication strategies are truly adding value to the customer experience, rather than coming across as intrusive or overly targeted?

Companies can ensure that their personalized communication strategies add value to the customer experience by focusing on relevance and timeliness. This means only sending personalized messages that are tailored to the customer's preferences and needs. Companies should also provide an opt-out option for customers who do not wish to receive personalized communication. Additionally, companies should regularly gather feedback from customers to ensure that their personalized communication efforts are positively impacting the customer experience.