How can companies ensure that their customer experience ambassadors are effectively collecting and relaying feedback from customers to inform their customer experience strategy?

Companies can ensure that their customer experience ambassadors are effectively collecting and relaying feedback by providing proper training on effective communication and active listening skills. They can also implement regular check-ins to review feedback collection processes and address any issues or gaps in communication. Utilizing technology such as customer feedback tools and surveys can help streamline the feedback collection process and ensure all feedback is documented and analyzed. Additionally, creating a culture that values and prioritizes customer feedback can motivate ambassadors to actively seek out and relay feedback to inform the customer experience strategy.