How can companies ensure that the digital tools and technology they are utilizing for cross-functional collaboration are not only effective in improving communication, but also fostering a positive and collaborative company culture among CX-related roles?

Companies can ensure that digital tools and technology are effective in improving communication and fostering a positive company culture by providing comprehensive training and support for employees to use the tools effectively. They can also establish clear goals and expectations for cross-functional collaboration, and encourage open communication and feedback among teams. Additionally, companies can regularly assess the impact of the digital tools on collaboration and company culture, and make adjustments as needed to ensure they are meeting the desired outcomes.