How can companies ensure that their CX awards program is effectively driving positive changes in employee behavior and alignment with the organization's mission and values beyond just receiving recognition?

Companies can ensure that their CX awards program drives positive changes in employee behavior and alignment with the organization's mission and values by tying the awards to specific behaviors and outcomes that reflect those values. This can be done by clearly communicating the criteria for receiving awards and linking them to desired behaviors and performance metrics. Additionally, companies can provide ongoing training and development opportunities to help employees understand how their actions impact the customer experience and the organization's overall mission. Lastly, companies should regularly review and evaluate the effectiveness of the awards program to ensure it is driving the desired behaviors and outcomes.