How can companies ensure that their CX ambassadors are effectively representing their brand values and maintaining a positive customer experience across all touchpoints?

Companies can ensure that their CX ambassadors are effectively representing their brand values and maintaining a positive customer experience by providing comprehensive training on brand messaging and values. Regular communication and feedback sessions can help ensure that ambassadors are aligned with the company's goals and values. Implementing performance metrics and monitoring tools can also help track ambassador performance and ensure consistent delivery of a positive customer experience across all touchpoints. Regularly reviewing and updating training materials and resources can help keep ambassadors informed and engaged with the brand's values.