How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering a consistent and positive customer experience across all touchpoints?

Companies can ensure their CX ambassadors effectively represent their brand values by providing thorough training on brand messaging and values. Regular communication and feedback sessions can help reinforce these values. Implementing strict guidelines and standards for customer interactions can also ensure consistency. Monitoring and evaluating ambassador performance through customer feedback and metrics can help identify areas for improvement and maintain a positive customer experience across all touchpoints.