How can companies ensure that their CX ambassadors are effectively communicating and embodying the organization's brand values in their interactions with customers?

Companies can ensure that their CX ambassadors effectively communicate and embody the organization's brand values by providing comprehensive training on brand messaging and customer interactions. Regular feedback and coaching sessions can help ambassadors align their behavior with brand values. Creating clear guidelines and standards for customer interactions can also help ambassadors maintain consistency in their communication. Additionally, recognizing and rewarding ambassadors who consistently demonstrate the organization's brand values can motivate them to continue embodying those values in their interactions with customers.