How can companies ensure that their CX Ambassadors are effectively advocating for the customer and representing the brand in a consistent and impactful way across all touchpoints?

Companies can ensure that their CX Ambassadors are effectively advocating for the customer and representing the brand by providing thorough training on brand values, customer service best practices, and product knowledge. Regular communication and feedback sessions can help ensure that ambassadors are aligned with the company's goals and values. Implementing consistent guidelines and protocols for interactions across all touchpoints can also help maintain a unified brand voice and ensure a positive customer experience. Regular performance evaluations and recognition of outstanding customer service efforts can motivate ambassadors to continue representing the brand in a consistent and impactful way.