How can companies ensure that their quarterly CX trainings are not only effective in improving customer satisfaction and loyalty, but also sustainable in the long run?

Companies can ensure that their quarterly CX trainings are effective and sustainable by regularly assessing the impact of the training on customer satisfaction and loyalty. They can also involve employees in the training process to ensure buy-in and consistent implementation of customer service best practices. Additionally, companies should continuously update and adapt their training materials to address changing customer needs and expectations. Finally, establishing clear goals and metrics for the training program can help track progress and make necessary adjustments to ensure long-term success.