How can companies ensure that gamification techniques are not only effective in promoting customer orientation among employees, but also sustainable in the long term to continuously improve customer service?

Companies can ensure that gamification techniques are effective in promoting customer orientation among employees by aligning the goals of the game with the company's overall customer service objectives. It is important to provide regular feedback and rewards to employees to keep them engaged and motivated. Additionally, companies should continuously evaluate and update the gamification techniques to ensure they remain relevant and impactful in the long term. By fostering a culture of continuous improvement and innovation, companies can sustain the effectiveness of gamification techniques in promoting customer orientation among employees and improving customer service.