How can companies ensure that their CX ambassador training programs are not only effective in improving customer satisfaction and loyalty, but also sustainable in the long term?

Companies can ensure that their CX ambassador training programs are effective and sustainable by regularly updating the training materials to stay relevant with changing customer needs and expectations. They should also provide ongoing support and coaching to ambassadors to reinforce their skills and ensure continuous improvement. Additionally, companies can gather feedback from customers and ambassadors to identify areas for improvement and make necessary adjustments to the training program. Finally, it is important to create a culture of customer-centricity within the organization to ensure that the training program is embraced and implemented by all employees.