How can companies ensure that their CX awards program is consistently meeting the evolving needs and expectations of both employees and customers in today's rapidly changing business landscape?

Companies can ensure that their CX awards program is consistently meeting the evolving needs and expectations of both employees and customers by regularly gathering feedback from both groups to understand their changing preferences and priorities. They can also stay updated on industry trends and best practices to adapt their program accordingly. Additionally, providing ongoing training and support to employees involved in delivering the customer experience can help ensure that they are equipped to meet evolving needs. Finally, companies should be willing to make adjustments and improvements to their CX awards program based on the feedback and data they collect to ensure it remains relevant and effective in the rapidly changing business landscape.