How can companies ensure that their CX awards not only celebrate past achievements but also inspire a culture of ongoing customer-centric innovation and excellence across all levels of the organization?

Companies can ensure that their CX awards inspire ongoing customer-centric innovation and excellence by tying the awards to specific customer-focused goals and KPIs. They can also involve employees at all levels in the award process, encouraging them to share ideas and best practices for improving customer experience. Additionally, companies can use the awards as a platform to showcase success stories and recognize individuals or teams who have made significant contributions to enhancing customer satisfaction. Lastly, companies should provide ongoing training and development opportunities to ensure that employees are equipped with the skills and knowledge needed to deliver exceptional customer experiences consistently.