How can companies ensure that their CX awards program not only drives customer satisfaction and innovation, but also fosters a culture of continuous improvement and empowerment within the organization?

Companies can ensure that their CX awards program drives customer satisfaction and innovation while fostering a culture of continuous improvement and empowerment by aligning the program with the organization's values and goals. This can be achieved by setting clear criteria for awards that focus on customer-centric metrics and innovative solutions. Additionally, companies should provide opportunities for employees to share best practices and success stories, encouraging collaboration and learning across teams. Finally, recognizing and rewarding employees who demonstrate a commitment to improving the customer experience and driving innovation can further motivate and empower staff to strive for excellence.