How can companies ensure that their CX awards program not only boosts employee motivation and customer satisfaction, but also drives long-term loyalty and retention among both employees and customers?

Companies can ensure that their CX awards program boosts employee motivation and customer satisfaction, as well as drives long-term loyalty and retention, by aligning the program with their overall business goals and values. This includes recognizing and rewarding employees for behaviors that directly contribute to positive customer experiences. Additionally, companies can foster a culture of recognition and appreciation, where employees feel valued and motivated to deliver exceptional customer service. Finally, companies should regularly evaluate the effectiveness of their CX awards program, making adjustments as needed to ensure it continues to drive loyalty and retention among both employees and customers.