How can companies ensure that their CX awards program not only recognizes outstanding customer experiences, but also fosters a culture of continuous improvement and innovation within their organization?

Companies can ensure that their CX awards program fosters a culture of continuous improvement and innovation by tying the awards to specific metrics related to customer satisfaction and feedback. They can also encourage employees to participate in the program by offering incentives and recognition for innovative ideas. Additionally, companies should provide resources and training to help employees implement new ideas and improve customer experiences. Finally, companies should regularly review and update their CX awards program to ensure it remains relevant and drives ongoing improvement within the organization.