How can companies ensure that their CX awards program not only recognizes outstanding customer experiences, but also fosters a culture of continuous improvement and innovation within their organization?

Companies can ensure that their CX awards program fosters a culture of continuous improvement and innovation by tying the awards to specific metrics related to customer satisfaction and feedback. They can also involve employees at all levels in the program, encouraging them to contribute ideas for improving customer experiences. Additionally, companies can use the awards program as a platform for sharing best practices and success stories, inspiring others to strive for excellence in customer experience. Finally, companies should regularly review and update their awards criteria to ensure they remain relevant and aligned with evolving customer expectations and industry trends.