How can companies ensure that their CX awards program not only recognizes past achievements, but also serves as a catalyst for future growth and innovation within their organization?

Companies can ensure that their CX awards program serves as a catalyst for future growth and innovation by tying the recognition of past achievements to specific business objectives and goals. They can also involve cross-functional teams in the evaluation process to gain diverse perspectives and identify areas for improvement. Additionally, companies can use the awards program as a platform to showcase successful customer experience initiatives and encourage knowledge sharing and collaboration across different departments. Finally, companies should continuously review and update their criteria for the awards program to ensure that it remains relevant and aligned with the evolving needs and expectations of their customers.