How can companies ensure that their identified CX ambassadors continue to stay motivated and inspired to consistently create memorable customer experiences over time?

Companies can ensure that their identified CX ambassadors stay motivated and inspired by providing ongoing training and development opportunities to enhance their skills and knowledge. Recognizing and rewarding their efforts through incentives, bonuses, or other forms of recognition can also help maintain their motivation. Creating a positive and supportive work environment where ambassadors feel valued and appreciated can further encourage them to consistently deliver exceptional customer experiences. Additionally, involving them in decision-making processes and seeking their feedback can make them feel more engaged and invested in the company's success.