How can companies ensure that their CX ambassadors are consistently motivated and engaged in delivering exceptional customer experiences that align with the company's overall strategy and goals?

Companies can ensure that their CX ambassadors are consistently motivated and engaged by providing ongoing training and development opportunities to enhance their skills and knowledge. Recognizing and rewarding their efforts through incentives and recognition programs can also help maintain their motivation. Creating a positive and supportive work environment where employees feel valued and empowered to make decisions can further encourage their commitment to delivering exceptional customer experiences. Regular communication and feedback loops between management and CX ambassadors can help ensure alignment with the company's overall strategy and goals.