How can companies ensure that their CX ambassadors are effectively representing the brand's values and voice when interacting with customers in a digital environment?

Companies can ensure that their CX ambassadors effectively represent the brand's values and voice in a digital environment by providing thorough training on brand guidelines and values. Regular monitoring and feedback sessions can help identify any discrepancies in messaging and behavior. Setting clear expectations and guidelines for communication with customers can also help ensure consistency in representing the brand. Additionally, companies can provide resources and tools to help CX ambassadors deliver a seamless and positive customer experience.