How can companies ensure that their CX ambassadors are effectively representing the brand's values and delivering a consistent customer experience across all touchpoints?

Companies can ensure that their CX ambassadors are effectively representing the brand's values and delivering a consistent customer experience by providing thorough training on brand values and customer service standards. They should also regularly monitor and evaluate the ambassadors' interactions with customers to ensure alignment with brand values. Additionally, companies can empower ambassadors with the necessary tools and resources to address customer needs effectively and consistently across all touchpoints. Regular feedback and coaching sessions can also help ambassadors stay aligned with the brand's values and maintain a high standard of customer experience.