How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering a consistent customer experience across all touchpoints, and what strategies can they implement to maintain alignment between their ambassadors and the overall brand image?

Companies can ensure that their CX ambassadors are effectively representing their brand values by providing thorough training on brand guidelines, values, and customer service standards. Regular communication and feedback sessions can help maintain alignment between ambassadors and the overall brand image. Implementing monitoring tools and performance metrics can also help track ambassador performance and ensure consistency across all touchpoints. Additionally, creating a strong company culture that emphasizes the importance of brand values and customer experience can help reinforce alignment between ambassadors and the brand image.