How can companies ensure that their CX ambassadors are not only representing the company's mission and values effectively, but also creating genuine and meaningful connections with customers?

Companies can ensure that their CX ambassadors are representing the company's mission and values effectively by providing thorough training on the brand's core values and customer service standards. Additionally, companies should empower their ambassadors to make decisions that align with the company's values and encourage them to personalize interactions with customers. To create genuine and meaningful connections with customers, companies should emphasize the importance of empathy, active listening, and problem-solving skills in their training programs. Regular feedback and coaching sessions can also help ambassadors continuously improve their customer interactions and build stronger relationships with customers.