How can companies ensure that their CX ambassadors are consistently embodying the company's values and goals in their interactions with customers, and what strategies can be implemented to address any discrepancies that may arise?

Companies can ensure that their CX ambassadors consistently embody company values and goals by providing thorough training, clear communication of expectations, and regular feedback and coaching. Strategies to address discrepancies include ongoing monitoring of interactions, providing additional training or resources as needed, and fostering a culture of accountability and alignment with company values. Additionally, creating a system for CX ambassadors to provide feedback and suggestions for improvement can help address any issues that arise.