How can companies ensure that their CX ambassadors are consistently embodying the company's mission and values while forming genuine emotional connections with customers in a rapidly changing business landscape?

Companies can ensure that their CX ambassadors consistently embody the company's mission and values by providing thorough training and ongoing support. This includes clearly communicating the company's mission and values, providing regular feedback and coaching, and setting clear expectations. To form genuine emotional connections with customers in a rapidly changing business landscape, companies should encourage their CX ambassadors to actively listen to customers, personalize interactions, and show empathy and understanding. Additionally, leveraging technology and data analytics can help CX ambassadors anticipate customer needs and deliver personalized experiences.