How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering exceptional customer experiences to drive satisfaction and retention?

Companies can ensure that their CX ambassadors effectively represent their brand values by providing thorough training on brand messaging and values. They should also regularly monitor and provide feedback on customer interactions to ensure consistency. Additionally, companies can empower their ambassadors with the authority to make decisions that prioritize customer satisfaction. Lastly, creating a strong company culture that values customer-centricity and rewards exceptional customer service can motivate ambassadors to deliver exceptional experiences.